Nestle UK have confirmed that they are scrapping a popular chocolate bar and fans are gutted, claiming they are ‘going to riot’.
The Caramac has been axed by the brand after they revealed it’s ‘not as popular as others’ in their range.
It’s been a lifelong favourite for many Brits who are devastated by the news, demanding that the confectionary company bring it back.
The caramel-based chocolate bar was created by Mackintosh’s before the brand was taken over by Nestle in 1988 – it first appeared on shelves back in 1959, making it a staple for Generation X and beyond.
After 64 years, the iconic bar will be disappearing forever, so if you’re a big fan, make sure to stock up before it’s too late.
The Caramac has been axed by the brand after they revealed it’s ‘not as popular as others’ in their range
A Nestle spokesperson told MailOnline ‘We are very sorry to disappoint fans of Caramac.
‘There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.
‘We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ tastebuds.’
One outraged X user questioned ‘Caramac being discontinued Is this some sort of sick joke???’ with crying emojis.
The brand confirmed the disappointing news by responding ‘We’re sorry to hear you’re disappointed. Unfortunately it wasn’t as popular as others in the range, so it’s been discontinued’.
Another person wrote ‘woke up to the news that caramac is being discontinued and it quite frankly has ruined my day,’ meanwhile someone simply said ‘Rest in peace Caramac’.
The announcement prompted one fan to reminisce on their childhood, tweeting ‘My earliest memory of Caramac was having a Caramac Easter egg as a kid, contained two (maybe three) bars. Eating the whole lot at once and being so sick.’
Others replied ‘Loved it soo much,’ ‘Can’t believe my fav choc is to be discontinued’ and ‘A true classic’.
Despite the brand claiming it’s lost popularity, people have taken to social media to ask Nestle to go back on the decision
Despite the brand claiming it’s lost popularity, people have taken to social media to ask Nestle to go back on the decision.
One woman pleaded ‘@NestleUKI Very very disappointed that Caramac will soon be unavailable to buy.
‘I buy a pack of 4 every week with my food shop. I hope if enough people complain maybe will reconsider?’
One angry chocolate lover wrote ‘Nestle have discontinued the Caramac and I am going to riot’.
Another fumed ‘@NestleUKI What the actual f*** do you think you’re doing..!?? Please tell me that the rumours of #Caramac demise are untrue.
‘You can’t take something I’ve been eating since for almost 60 years.’
The brand simply apologised for having to give the loyal customer the disappointed news.
Someone else chimed in with ‘Was my late fathers favourite 🙁 you can’t take Caramac’s away’.
The outrage comes after the chocolate brand announced it has started to work on new products for people who might be on weight-loss drugs to ensure it doesn’t suffer if people start cutting calories and stop buying its candy
Another wrote ‘First Toffo, then Tooty Frooties and now Caramac, all killed off by Nestle.
‘I’m gutted, Caramac is one of the unsung heroes of the confectionery aisle.’
The outrage comes after the chocolate brand announced it has started to work on new products for people who might be on weight-loss drugs to ensure it doesn’t suffer if people start cutting calories and stop buying its candy.
Nestle shares fell last month after Walmart, the world’s biggest retailer, said it saw a pullback in food consumption thanks to people taking appetite-suppressing drugs.
‘We’re working already on a wide range of products that could serve as companion products,’ the Swiss food giant’s CEO Mark Schneider said during an earnings briefing.
The confectionary company has also faced backlash after slimming down their Christmas chocolate tubs by up to 17 per cent in the last five years, along with Mars Incorporated and Cadbury.
Nestle’s Quality Street tubs weighed 720g in 2018 – they now weigh 600g.
We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook.
Leave a Reply