The acting skills of Buffalo Bills quarterback Josh Allen will be on display during the broadcast of the team’s playoff game Sunday with the Pittsburgh Steelers carried by CBS. Allen is not only a star on and off the field in Buffalo, but the NFL quarterback is now also one of the league’s most sought-after athletes for endorsements and highly ranked among the league’s performers and earners. Allen appears in his Bills uniform with CBS’ top broadcast team of Jim Nantz, Tony Romo and Tracy Wolfson in a hilarious ad for Paramount+ that features two figures from children’s shows and a Transformer. All are characters in programs for the multinational mass media and entertainment conglomerate. “What a quarterback, he’s got a cannon for an arm,” Nantz says as Allen asks popular children’s series character Peppa Pig to go long. “He sure does, partner,” Romo replies. Wolfson, who is next to Dora the Explorer, reports that the arm of Decepticon Scourge, an antagonist from the Transformers voiced by Peter Dinklage (“Game of Thrones”) has frozen. People are also reading… Allen then advises him to warm up and demonstrates how to loosen his shoulder. Scourge then shoots his cannon into a mountain and receives an unsportsmanlike conduct penalty from a referee. Allen is continuing his role as a spokesperson for Paramount+. He was part of an ad campaign for the streaming service before the season. During the season, Nantz has noted that Allen has been a good actor in drawing roughing the passer calls. A second Paramount+ ad as part of the company’s “A Mountain of Entertainment” brand campaign series will air during the Super Bowl, which airs Feb. 11 on CBS.
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